Making social investment count

Approach

Earth understands that social investment is a valuable tool that gives your business a license to operate. When working at its best, it is aligned with your business goals and can result in better performance. However, more often than not, social investment is side-lined under a separate brand and its value to business and society is lost. Our creative strategies are designed to ensure your social investment counts.

We make it count to the Financial Director because it can contribute to profit. We make it count to the Marketing Director as it provides direction and authenticity that doesn’t need to be dreamed up. We make it count to the Sustainability Director because it contributes to net zero carbon goals. And we make it count to communities, who benefit directly from enhanced opportunities and greater scope to live in a world that’s in touch with their needs.

Methodology

Brandanomics:

/: brand-a-nom-iks /

Brandanomics:

1

Brandanomics finds your equilibrium in society

Do you have a crafted statement aligned to your business model that demonstrates your commitment to a positive future?

2

Brandanomics measures what your people tell society

Do your people instinctively know and understand the link between social value, internal rewards and business success?

3

Brandanomics measures the way society sees you

Are society seeing you in a positive light? Do they accept you and respect you?

4

Brandanomics measures how your value is linked to sustainable business development

Have you chosen the right UN SDGs to highlight your commitment to a better world?

5

Brandanomics asks you to demonstrate your societal impact

Have you done enough to prove to society that you care beyond products and services?

Find out more

If you would like to have a conversation with us about acquiring an ‘earth rating’ for your business or if you would like to know more about how we analyse your equilibrium in society…

Get in touch

What we do

1. Strategy

Brand workshops
Naming workshops
Cradle to cradle impact workshops
UN SDG integration
Brand strategy and positioning
Purpose narrative development

2. Design

Brand identity creation
Visual language
Copywriting
Iconography
Brand toolkits & guidelines
Integrated communication
Art direction
UX & UI

3. Build

Front-end web design
Full back-end implementation for CMS
Online marketing
E-commerce integrations

4. Activation

Employee engagement
Event planning and branding
Physical and digital communications

Culture

A business is only as believable as the work it delivers. So, while we talk a lot about business purpose, we’re proud to say we can back it up too. We lead by example, aligning our work with our own unique set of SDGs. From co-operation and common sense to respect, everything we do is underpinned by these mutually-agreed goals that keep us all motivated and happy.

Partners

For our work to be truly impactful, we believe in collaboration. This partnership approach allows for honesty and integrity to flow through everything we do.

We are proud to have worked with the below organisations who are committed to making their social investment count.

Earth's work has been so successful that they have been appointed by other organisations in Cornwall. They do not hesitate to be ‘in the room’. This has really demonstrated to me how much Earth pride themselves on client relationships and communication."

Head of Inward Investment
Invest in Cornwall

“Earth took the Commonwealth on a journey that resulted in greater clarity and enthusiasm about the Secretariat’s mandate and work, which benefited the organisation internally and externally."

Deputy Director of Communications and Head of Media
The Commonwealth Secretariat

“Earth created purpose and identity and an award winning effective and efficient framework for us to communicate what we did, how we did it and reach the stakeholders that mattered to us."

Marketing Director
Landsec