Why should invest in communicating Sustainability?
Communicating Sustainability gives you much more than a license to operate. More often than not, your behaviours and values drive the way you make and deliver your products and services. If you care and your responsible towards people and planet then Sustainability drives your operational business creating a positive virtuous value chain and an authentic point of difference. Your your 'Why' and your 'How' become as tangible as the 'What'
Why should Sustainability be embedded in your existing brand?
If Sustainability drives the way you make and deliver your end product or service, why would you talk about it through a different lens. It doesn't make sense to wrap all the value you deliver and packaged it up as a logo and present it in a different way. It is why you exist and who you are! Ingredients that are vital to the functioning of the business. Plus it costs more to manage and maintain a different brand.
Why earth, why now?
For over a decade, we’ve been passionate about what people are finally waking up to – that aligning business and society is a powerhouse of potential. Our dedication to global sustainability and social impact has never wavered and our belief that businesses are solving society’s biggest problems is being proven day by day. We turn impact into advantage, commercially. Not because it is the right thing to do but because it makes honest business sense.
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